Advertising

Editorial Content
Re-launched in December 2008, the redesigned ProParents.com again shows our ongoing commitment to moms. More user-friendly than ever, the clean and beautiful design provides moms with the content they seek and engages them through trusted content and unique/convenient tools, providing a powerful context for brand-building messages.

What makes ProParents.com unique:

• Multiple site components are visible on every page to encourage moms to spend more time on our site and navigate within the pages.
• Design flexibility opens up new sponsorship and ad serving opportunities to give advertisers more customization and exclusivity.
• Seamless integration with our printed properties allows in-book and online features to compliment and enhance each other.
• New channels focus content on key stages and give heavily searched topics their own home.
• More channel headings and sub-headings provide easy navigation between topics.
• Cool Tools highlight exclusive features like the Child Health Guide, Birthday Party Planner, and Pregnancy Planner.
• Featured Stories and Top 10 List: Reader and editor favorites promote timely and popular subjects.
• Tons of photo galleries show off great finds and ideas like baby gear, pregnancy fashion, recipe collections, and cover contest entries.
• Exclusive marketing touts highlight promotional programs and events.

ProParents.com Demographics

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